NIL Glossary
Plain-language definitions of key NIL terms.
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NIL terms and definitions
AIA (Arizona Interscholastic Association)
The governing body for Arizona high school sports. Sets eligibility and NIL rules for AZ student athletes.
Amateurism
The traditional concept that athletes don't earn pay for competing. NIL changed this for HS and college athletes - they can earn from their identity, but not for athletic performance.
Booster
A supporter or donor of a school's athletic program. AIA rules prohibit boosters from arranging NIL deals for student athletes.
Compliance/Disclosure
The process of reporting NIL activity to your athletic director, as required by AIA rules.
Custodial Account
A savings/investment account a parent or guardian manages for a minor (UTMA/UGMA). Useful for storing NIL earnings safely.
Eligibility
Your ability to participate in school sports. Breaking NIL rules can affect eligibility.
Endorsement
When an athlete is paid to publicly support a brand or product.
Exclusivity Clause
A contract term that prevents you from working with competing brands during the deal.
Influencer
Someone whose audience trusts their recommendations. Many young athletes are influencers on social media.
NIL (Name, Image, Likeness)
An athlete's right to earn money from the use of their name, image, and likeness - through sponsorships, content, autographs, lessons, and more.
Personal Brand
How you present yourself - values, personality, and reputation - to the public.
Royalty
Ongoing payment for the continued use of your name or likeness (e.g., a percentage of merchandise sales).
Sponsorship
A business paying an athlete to promote or be associated with their product or service.